Stop renting your sales pipeline and start owning your Go-To-Market with the Claude Code skills based on a decade of GTM expertise.
I’m Jasper Vanu. I work as a fractional GTM lead with B2B founding teams at $1M to $10M ARR who need to build a predictable outbound GTM system without hiring more sellers, paying agency retainers, or drowning in tool subscriptions.
Every engagement below is built around AI-ready GTM systems using Claude Code, and lean outbound infrastructure. Pick the option that fits where you are.
Does this sound familiar?
You are growing on referrals
❌ but the pipeline is feast or famine. Good months, then nothing.
You tried an agency
❌ The leads were generic. Your brand took a hit. The ROI was negative.
You hired a senior salesperson
❌ but without a playbook they are stuck doing manual research all day.
You tried AI SDR tools
❌ They sent spam from your domain. Never again.
You know you need outbound.
❌ But every time you sit down to do it, it feels like guesswork.
The tools are not the problem. It’s your strategy.
No tool will fix bad targeting. No automation will save bad messaging.
No AI agent will replace knowing why your best customers buy from you.
That’s what I do: building Claude-based GTM systems that generate qualified sales opportunities consistently.
No agencies or expensive hires. Yours to keep.
3 Ways to Work With Me
Each one starts with a 25-minute Strategy Call. I ask questions. You talk about your business. I tell you which option makes sense and we pick a start date.
1. THE GTM DIAGNOSTIC
Most founders start here. Perfect for auditing your current GTM setup, diagnose problems and to know how to fix them .
90 minutes that will impact your sales pipeline.
INCLUDES:
✓ 90-minute working session on YOUR business, not a generic demo
✓ Pre-session intake questionnaire (ICP, channels, tools, what you have tried)
✓ Live ICP analysis, messaging review, or outbound audit depending on your stage
✓ Clear verdict: what is broken, what to fix first, and whether a full GTM Program makes sense
YOU WALK AWAY WITH:
✓ Concrete next steps you can execute yourself.
✓Actionable clarity on your go-to-market gaps.
✓ Standalone value even if you never work with me again.
💡 Decide to continue with the Sprint within 7 days? The Diagnostic counts as a deposit. You only pay the difference.
Want more info? Book a Strategy call
2. THE 30-DAY GTM SPRINT
From zero outbound to live campaigns in 5 weeks.
INCLUDES:
6 actionable working sessions (90 min each, weekly)
- Week 1: ICP deep-dive + Claude Code account list with real signals so you reach out at the right time.
- Week 2: Lead list building - enrichment + contact data
- Week 3: Messaging frameworks applieds to make prospects engage
- Week 4: Outreach tools set up, campaigns loaded and launched
- Week 5 and 6: First results reviewed, full system documented and playbook handover
✓ Async support throughout (Loom reviews, email, chat)
✓ Complete playbook so a junior hire can run the system after you
Want more info? Book a Strategy call
YOU WALK AWAY WITH:
✓ 2 to 3 live outbound campaigns generating qualified conversations.
✓ A documented system that runs in your tools, under your control.
✓ No ongoing dependency on me or any agency.
3. ONGOING FRACTIONAL GTM EXPERTISE
Your campaigns are live. Now keep it performing as your market shifts.
Cancel anytime after the first month.
INCLUDES:
✓ One 60-minute strategy call per month (recorded, with action items)
✓ Async campaign review: I audit your active campaigns and send a Loom with specific changes to make
✓ Messaging refresh: new copy angles when your current sequences start fatiguing
✓ ICP expansion: when you are ready to enter a new segment or geography, I build the targeting with you
✓ Tool and tech check: as AI tools evolve, I tell you what to adopt, what to skip, and when to switch
✓ Priority chat or email access for urgent GTM decisions between calls
Who this is for: Teams who completed the GTM Sprint and want a GTM sparring partner without hiring a full-time Head of Sales. You are running the system yourself (or with a junior hire) and want expert eyes on it monthly.
Capped at 4 clients per quarter.
Ready to go? Book a Strategy call
Happy Clients
Common Questions
FAQ 1:
What tools will I need?
Claude Max (€ 90/mo), one enrichment tool like Prospeo (€ 39/mo), and one outreach tool like SmartLead or HeyReach (from € 34/mo). Total stack cost under € 200/month. No Clay subscription required.
FAQ 2:
I already use Clay. Does this replace it?
Claude Code handles the research and list-building phase far cheaper than Clay credits. You can still use Clay for specific enrichments where it makes sense. I show you exactly where each tool fits and where you are overspending.
FAQ 3:
Can I start with the Diagnostic and decide about the Sprint later?
Yes. The Diagnostic gives you standalone value. If you decide to continue within 7 days, the fee counts toward the Sprint price. If you decide later or not at all, you still walk away with a clear action plan.
FAQ 4:
How much time do I need per week during the Sprint?
One 90-minute session plus 2 to 3 hours of execution between sessions. If you cannot commit to that right now, wait until you can. Half-effort produces zero results.
FAQ 5:
Do you work with companies outside Europe?
Yes. Everything is online. My sweet spot is B2B companies selling into UK, Benelux, DACH, or US markets, but the methodology works globally.
FAQ 6:
What if outbound does not work for my industry?
If you have paying customers and a clear buyer, outbound works. The question is always targeting and messaging, never the channel itself. That is exactly what the Sprint addresses. And the guarantee protects you: if your first campaign gets zero qualified replies, We keep working until it does.
FAQ 7:
What happens after the Sprint ends?
You have a documented system, live campaigns, and a playbook your team can follow. Most teams run it themselves or hand it to a junior hire. If you want ongoing expert support, the Ongoing GTM Advisory gives you monthly strategy calls, campaign audits, and async access. But it is optional. The Sprint is designed to make you independent.
FAQ 8:
The Advisory says “cancel anytime.” What does that actually mean?
No lock-in, no multi-month contract. You pay month to month. If you feel you have enough momentum to fly solo, you stop. Most founders stay 3 to 6 months because outbound evolves and having a sparring partner saves them from expensive mistakes. But the decision is yours every month.
FAQ 9:
Is the Advisory just a monthly call?
It is not just a call. Every month you get: a recorded Loom audit of your live campaigns with specific changes to make, async messaging and targeting support whenever you need it, and one 60-minute strategy session to review results and plan ahead. You also get priority access between calls for urgent decisions. Think of it as having a fractional Head of GTM on speed dial for less than 10% of what that hire would cost.
FAQ 10:
What makes you different from every other GTM Specialist on LinkedIn?
Three things. We will build your in-house GTM system, 100% tailored to your business. No templates. I use Claude Code as a core part of the stack, which many teams do not leverage for GTM. I cap my client load at 5 per quarter so I go deep with every team.
FAQ 11: What is a fractional GTM lead?
A fractional GTM lead is an experienced go-to-market operator who works with multiple companies part-time, typically for 10 to 20 hours per month per client. Unlike a full-time Head of Sales or a VP of Marketing hire (which costs $120,000 to $200,000 per year fully loaded), a fractional GTM lead costs €3,000 to €5,000 per month and delivers the same strategic depth without the headcount commitment. This model works best for bootstrapped B2B founders at $1M to $10M ARR who need senior GTM expertise but cannot justify (or afford) a full-time hire yet.
FAQ 12: How is this different from a lead generation agency?
A lead generation agency rents you pipeline. When the contract ends, the pipeline stops and you own nothing. The engagements on this page are the opposite: I help you build an outbound system that your team owns, documents, and runs independently after the sprint ends. You keep the playbook, the tools, the data, and the learnings. The 30-Day Sprint is explicitly designed so you do not need me after week 4.
FAQ 13: What results should I expect from the 30-Day Sprint?
Most founders finish the Sprint with 2 to 3 live outbound campaigns, a documented playbook, and their first qualified conversations. Typical results in the 30 days after the sprint: 5 to 15 qualified meetings booked, a working system that runs in 3 to 5 hours per week, and total tool costs under $500 per month. Specific numbers vary by ICP, market, and offer. During the free strategy call, I give you a realistic forecast based on your specific situation before you commit to anything.